Facts Not Feelings dives deep into the automotive industry's latest trends in this special Digital Dealer Vegas episode. Join host Brooke Furniss and esteemed guests, including Mike Bukowski, "Big" Al Gillespie, Mike Colacchio, and Allie Peters. Uncover the mysteries of Google Analytics 4 (GA4), the balance between Organic vs. Paid strategies, the evolving landscape of Fixed Ops, and the promising horizon of AI & Chat GPT in automotive. Be part of the discussion that highlights the role of CDPs in ensuring data privacy and the captivating evolution of personalized marketing. Subscribe now and stay ahead in the automotive industry!Key Takeaways:1. GA4 provides much more granular and customizable reporting through its event-based structure and parameters. 2. Proper setup of access controls is critical to avoid wrecked reporting. Limit admin and edit access. 3. Linking website activity to sales is easier in GA4 if you build out custom events, dimensions and metrics tailored to your dealership's needs.Connect ?Mike Bukowski: https://qrcc.me/ryvf3pd7k38e "Big" Al Gillespie: https://qrcc.me/rz1fwxr4mmwp Mike Colacchio: https://qrcc.me/rz3kvbmr5d94 Allie Peters: https://qrcc.me/rze2wy5oh2pd Register for Digital Dealer: https://qrcc.me/rzelrtl4cl4v BZ Consultants Group: https://qrco.de/bcqqFo    Apple?️https://apple.co/3U4KvGA Spotify ? https://spoti.fi/3DNNgFI  Youtube ▶️ https://bit.ly/3jDwPoOChapters00:00 - Introduction2:28  Mike Bukowski on GA4’s Impact on Automotive Brands4:30  Leveraging GA4 for Small Dealerships: Tips from Mike7:09  Big' Al Gillespie on Balance Between Paid vs Organic in Automotive Sector12:01 Emerging Social Media for Automotive Brands: Best Practices from Big Al16:15  Evolution of Fixed Ops: Insights from Allie Peters, VP of Service at Cavender Auto19:03 Setting Up Successful Fixed Ops Departments: Pillars to Focus On22:14 Understanding CDPs with Mike Colacchio, Chief Revenue Officer at Fullpath28:30 Responsible Use of Customer Data: Importance in the Era of Data Privacy33:06  Navigating GA4 Challenges: Insights on Thresholding and Delayed Data Reporting38:33 Essential Tools for Success: Allie Peters on Cavender Auto Group’s Journey42:11 Choosing a CDP Partner: Key Vetting Questions for Dealerships47:29  Lightning Round: Fun Facts about the Digital Dealer Vegas Super Panel