Brooke Furniss kicks off another episode of 'Facts Not Feelings' with a deep dive into the world of Google Analytics 4 (GA4) Conversion Events. Alongside George Nenni, the founder of Generations Digital and an established name in digital marketing, this video promises a thorough exploration of GA4's newest features, changes, and their implications. From understanding the revolution in digital analytics to privacy concerns, get ready to gain insights that will transform your analytics game. Stay tuned to discover George's take on the future of GA4, its potential role in emerging technologies, and much more. Don't forget to like, share, and subscribe for more insights!Main Takeaways 1. GA4 provides much more granular and customizable reporting through its event-based structure and parameters.2. Proper setup of access controls is critical to avoid wrecked reporting. Limit admin and edit access.3. Linking website activity to sales is easier in GA4 if you build out custom events, dimensions and metrics tailored to your dealership's needs.Connect ?George Nenni: https://qrcc.me/rz3jpozkwkvd BZ Consultants Group: https://qrco.de/bcqqFo    Apple?️https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI  Youtube ▶️ https://bit.ly/3jDwPoOChapters00:00 Introduction2:20 How GA4 has revolutionized digital analytics compared to UA 3:18 Key things to watch out for in GA44:35 User-focused data in GA4 6:07 Third party tracking differences 7:23 Counter-intuitive insights from GA4 Event tracking and data structuring 9:39 Event tracking as a game changer 12:35 Real world examples of GA4 tracking 16:42 Linking car sales to digital touchpoints 19:39 GA4 issues and limitations21:11 Training recommendations for GA424:17 Getting started with GA4 as a beginner 29:13 Differentiating website visitors 31:53 Engagement tracking capabilities35:50 George’s favorite reports in GA4 37:39 Lightning round with George