What a way to kick off International Women's Week by speaking with the brilliant Sarah Ciociola from PCG Digital. The world of paid social media is ever evolving. How is your team constantly keeping up with latest trends, keeping content fresh, ensuring your metrics are accurate, and staying in front of customer? Sarah and I hit on what dealers can do to set themselves up for success, why branding is not only important, but the essential lifeblood to one's campaign, social advertising in a privacy first world, how to tackle TikTok, the new automotive SEM framework, and more.   What's do you think is the most common mistake Sarah sees with dealers in terms of paid social media and is your dealership currently doing it? Tune in to fine out! PCG DigitalTikTok PlaybookNew SEM FrameworkBZ ConsultantsListen wherever you get your Podcasts! Follow, subscribe, and don't miss an episode of Facts Not Feelings!#BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #SarahCiociola #PCG #MarathonNotSprint #Social #Facebook #Meta #TikTok #SEM #Google #PaidSearch #Branding  #Automotive #internationalwomensday2022 #internationalwomensday #womensupportingwomen #BreakTheBias #IWD2022 #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss