Today you better have already had your coffee/caffeine fix, because we are coming in hot! I am bringing in...drum roll please...Automotive News 40 Under 40 Nominee, Auto Genius Founding Member, former Director of Digital Strategy and Solutions for Germain Automotive Partnership, now VP of Strategy and Success at Konect.ai, and maybe most importantly, my Metaverse and Name Tag Buddy: Jarrod Kilway! Really we could probably mic drop simply based on Jarrod's titles, alas we have a show to do, so let's do this!Jarrod and I both have a passion for a seamless customer journey. In order for this magic to happen, it is essential that everyone and everything talks to each other, that everything is integrated. Sooo the question is how does one have smarter marketing with AI, while still having the human touch? As more and more OEM mandates are pushed down the line, this leads to the domino repercussion effect on the dealer, which in turn impacts the consumer. How do you still show your uniqueness and connection with the consumer? EVs present a whole new world of opportunity when it comes to technology. Are you capitalizing on this?Jarrod and I jump into all of this today. How are you and your dealership utilizing Smarter Marketing? Are you using AI?Follow Jarrod: https://qrco.de/bd5HmdConnect with BZ Consultants Group: https://qrco.de/bcqqFo0:00 Starting Strong4:26 KBB ICO Dealers and Leads7:13 HR & Recruiting: How to Streamline8:25 Auditing Hiring & Onboarding Process19:08 Be Open Minded, Ask Questions, Don't be Stagnant19:59 Learn Something New Everyday20:59 Don't Be Come Stagnant, Moldy, and Smelly22:42 EV: What's Next on the Horizon31:55 Lightning Round Questions37:39 What's On Brooke's Feet - Nike MishapFollow, subscribe, and never miss a show!#BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #JarrodKilway #AutomotiveNews #40Under40 #Konect #Konectai #LoveConnection #LoveKonection #SmarterMarketing #AI #ColbyJoyner #BrianKramer   #Carllage #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing