11 min listen
Michael Stewart: Your Brand Is Your Reputation
Michael Stewart: Your Brand Is Your Reputation
ratings:
Length:
83 minutes
Released:
Feb 25, 2022
Format:
Podcast episode
Description
Are you all ready for this episode with Michael Stewart from PCG Digital as we review common mistakes dealerships make in marketing and advertising? You better eat your Wheaties before listening because we are sharing valuable nuggets of advice for one's dealership! Around the 11 minute mark, we dive into the first topic: Google Business Profile and verifying a dealer is sending their customer's to the correct listing whether that is Sales, Service, or Parts. Always remember that your brand is your reputation! We offer a few key tidbits to ensure a dealer receives reviews to both the Service and Parts Listings. Michael and I cover the uphill battle of the automotive 30 Day Cycle as it doesn't line up with eCommerce sale cycle, which is closer to 90 days. How long do you think it takes for a Google/Facebook Ad to work? It is longer than you think. With inventory shortages, are you offering custom ordering? How are you tracking this? Don't forget to think through the process before slapping a button on the site to suffice some agenda.Learn More About VistadashRead Brian Pasch's Auto Dealership Websites Were Never Designed To Handle Inventory Shortages LinkedIn ArticleLearn More About BZ ConsultantsListen on SpotifyListen on Apple PodcastListen on Google PodcastListen on StitcherDon't forget to follow and subscribe so that you don't miss an episode of Facts Not Feelings!#BZConsultantsGroup #BZConsultants #BZ #FactsNotFeelings #FactsFeelingsFriday #MichaelStewart #PCG #Automotive #Vistadash #Branding #Reputation #ReputationManagement #HeyGoogle #GoogleBusinessProfile #Reviews #Facebook #Meta #Metaversa #Advertising #DynamicAds #ModernRetail #DigitalRetail # #Entrepreneur #EntrepreneurLife #Consultant #DigitalMarketing #BrookeFurniss
Released:
Feb 25, 2022
Format:
Podcast episode
Titles in the series (100)
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