This week Brooke chats with Brian Ortega, the creative marketing director at Valley Hi Toyota. They discuss taking creative risks in dealership marketing, leveraging trends on social media platforms like TikTok, partnering with influencers, building a strong community presence, and much more. Tune in for actionable tips to boost your marketing creativity on a budget!Check out more on Brian Ortega and Valley Hi Toyota!https://www.youtube.com/@ValleyHiToyotaScionMain Takeaways  Take risks with imaginative marketing ideas - be willing to fail and learn from creative campaigns that may not succeed. Staying safe and playing it safe leads to boring content.Build an innovative culture by involving your team in the creative process. Get buy-in from leadership to empower everyone to suggest and implement bold ideas.  Develop consistent branding through all channels: email, text, and social mediaConnect authentically with your community through local partnerships and involvement. Supporting local businesses can build goodwill and engage more people, but it needs to align with your brand's message and culture.Use PRIME methodology - Make content Personal, Relevant/Relatable, Informative, Memorable, and EngagingConnect ?Brian Ortega: https://qrcc.me/rzypp2wjgsvv BZ Consultants Group: https://qrco.de/bcqqFo     Apple?️ https://apple.co/3DYjWN0 Spotify ? https://spoti.fi/3DNNgFI   Youtube ▶️ https://bit.ly/3jDwPoOChapters0:00 Intro 0:37 Interview starts - Getting creative in dealership marketing2:56 Taking creative risks and big rewards6:01 Building engagement on Facebook9:24 Leveraging platforms like TikTok and Instagram 17:29 The importance of community involvement20:42 Engaging with Facebook Groups22:06 Maintaining high engagement with email and text 26:02 Deciding where to focus creative efforts  32:18 Learning from creative failures36:16 Maximizing creativity on a budget38:26 Shooting video content on phones41:46 Getting everyone involved in the process44:31 Finding inspiration outside of automotive47:51 The importance of brand marketing51:33 Overcoming creative blocks55:13 Creative advice - put yourself in your audience's shoes57:36 Where to find Brian online59:14 How Brian uses facts vs feelings  1:00:52 Brian's superpower would be flying 1:01:31 Wrap-up