What gives you the marketing ICK? If you’re tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today’s conversation will feel refreshing in more ways than one. We’re joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a brutally honest analysis of her most recent program launch of PR Starter Pack, where she tested rejecting the most popular bro marketing tactics that have dominated the last decade. Her experiment resulted in not only a six figure launch, but half of her previous refund rate. She’ll walk us through exactly what she ditched, why, and how that had a positive impact on her bottom line, mental sanity, and relationship with her students. Keep listening to usher in a new era of transparent, ethical marketing. View the transcript for this episode at: https://otter.ai/u/CWvf28Uw5uAU9MJgOi6oz0gbbG0?utm_source=copy_urlThank you to our sponsors:Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123new_CCEO_PodcastManage all your social media accounts + access in-depth social analytics you can’t find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO’Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.comConnect with Gloria:Get Gloria's PR Guide and register for her FREE masterclass: www.gloriachoupr.com/masterclasswww.gloriachoupr.comInstagram: DM Gloria the word 'PITCH' for a freebie! https://instagram.com/gloriachouprLinkedIn: https://www.linkedin.com/in/gloriaychouYoutube: https://www.youtube.com/@smallbusinessprTwitter: https://twitter.com/gloriachouprIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Follow for new episodes every Monday + Wednesday.