Partnerships really can absolutely open up the aperture when it comes to awareness.  When partnering with brands or creating your own, ensuring that your core values are reflected throughout is crucial.In this episode, Jordan West and  Bernadette Orscher explores the influence of technology on business dynamics, customer data utilization, and effective communication. As Bernadette strives to reinvigorate her own business, she highlights the power of creating a program within the community. By giving people a reason to step out of their homes and join in socialization, her mission is to foster genuine connections while providing an enriching experience.Listen and learn in this episode!Key takeaways from this episode:Partnerships can help marketers find new audiences and connect with them.Creating engaging content and experiences, such as weekly quizzes and events, can help build a captivated community.Innovations in technology significantly impact work dynamics, customer communication, and data utilization.Giving people a reason to get out of the house can resonate with the audience and create connections.Creating internal brand workshops and using tools like Figma can align teams and clarify brand perception.Staying relevant in a rapidly changing technological landscape requires using apps and trivia games to engage with others.Core values, inclusivity, and entertainment are essential for shaping brand partnerships.Recommended Podcast/Audiobook:That's Messed Up: An SVU Podcast : https://www.exactlyrightmedia.com/thats-messed-upDateline: https://www.iheart.com/podcast/552-dateline-nbc-43034875/Recommended App/Tool:Canva: https://www.canva.com/Figma: https://www.figma.com/Salvit Advisors: https://www.salvit.com/Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6Today’s Guest:Bernadette Orscher, Marketing Director of Geeks Who Drink is a seasoned brand builder with a diverse portfolio of experience. She has a knack for revitalizing legacy companies in need of a fresh perspective. Currently, Bernadette is part of the team at Geeks Who Drink, and she absolutely loves working on their fun and exciting product.Connect and learn more about Bernadette and Geeks Who Drink:Website: https://www.geekswhodrink.com/LinkedIn: https://www.linkedin.com/in/bernadette-libonate-orscher-1087567/Twitter: https://twitter.com/geekswhodrinkGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast