In the realm of peer-to-peer fundraising, DIY campaigns often receive less attention and investment compared to more traditional programs. The term "Do It Yourself" fundraising may suggest a hands-off approach to organizers.However, this misconception overlooks a significant opportunity. Frequently, individuals who initiate their own fundraising events exhibit even greater passion and personal investment in our cause compared to participants in traditional walks, runs, and rides.The most successful DIY programs in our field recognize the true value these fundraisers bring and prioritize building relationships and providing support to ensure their success.In this episode, Marcie Maxwell of P2P Fundraising is joined by Becky Mitts, Vice President of Marketing, Communications, and Development at Ovarian Cancer Canada. Becky shares her team's journey in understanding their DIY landscape, identifying opportunities and advocating for the prioritization of DIY within the organization. They delve into the challenges and outdated perspectives that often hinder organizations from developing a strategic DIY fundraising approach.In this episode, we’ll also explore:Tips for overcoming technology challenges in DIY programsHow DIY and traditional P2P programs can co-exist and complement each otherHow third-party fundraisers can serve as a testing ground for your organizationMentioned LinksOvarian Cancer CanadaOn Social: Instagram, YouTube &Twitter/XStay Connected on LinkedInConnect with BeckyConnect with MarcieConnect with the Peer-to-Peer Professional Forum
(00:00) - Welcome to The P2P Soap Box
(02:44) - Introducing Becky Mitts
(07:00) - Overhauling DIY
(12:16) - Fundraising Lessons Learned
(22:02) - Program Cross-over
(24:24) - New to DIY? Here's what you need to know.

----Will we see YOU at the 2024 P2P Professional Forum Conference? Whether you're a newcomer to the world of peer-to-peer or a seasoned pro, the P2P Professional Forum Conference is really designed for you. Over the course of three days, we'll dive into a wide range of topics, storytelling, relationship building, creating meaningful event experiences, fostering community among your fundraisers, and so much more.For all of the details, visit https://www.peertopeerforum.com. The 2024 P2P Professional Forum ConferenceFebruary 21-23, 2024Philadelphia, PA