One of the most common refrains that echoes through the world of peer-to-peer fundraising is that our friends in Marketing just don’t understand the world of Development.  (And it’s pretty easy to assume that the sentiment cuts both ways.)However, with the evolving landscape of revenue goals, shifting supporter expectations and advancements in technology, this challenge presents a huge opportunity. Just imagine how P2P programs can grow if we could truly seamlessly blend the great expertise that both teams bring to the table.In the episode, P2PPF’s Marcie Maxwell sits down with the National MS Society’s Marisa Hull and Peter Fryer.   This dynamic Marketing & Development duo will share how their teams have collaborated to refine the Bike MS constituent journey and how they have built a solid cross-functional partnership along the way.In this episode, we’ll also explore:How to build trust between Marketing &  Development teamsThe idea of turning your P2P program into a lifestyle brandThe power of vulnerability & humility in cross-functional partnershipsMentioned LinksNational MS SocietyBike MSOn Social: Facebook, Instagram, YouTube &Twitter/XStay Connected on LinkedInConnect with MarisaConnect with PeterConnect with MarcieConnect with the Peer-to-Peer Professional Forum
(00:00) - Welcome to The P2P Soap Box
(05:00) - Introducing Marisa Hull and Peter Fryer
(10:03) - Marketing & Develompent at the Table Together
(25:58) - The Lifestyle Brand
(29:14) - Unlocking Best Practices for Great Relationships Between Teams
(39:10) - Learn More

----Will we see YOU at the 2024 P2P Professional Forum Conference? Whether you're a newcomer to the world of peer-to-peer or a seasoned pro, the P2P Professional Forum Conference is really designed for you. Over the course of three days, we'll dive into a wide range of topics, storytelling, relationship building, creating meaningful event experiences, fostering community among your fundraisers, and so much more.For all of the details, visit https://www.peertopeerforum.com. Act now through January 31 and use the discount code SOAPBOX to save $50 on your registration!The 2024 P2P Professional Forum ConferenceFebruary 21-23, 2024Philadelphia, PA