HIGHLIGHTS00:54 Where it all started for Fred and how he figured he wanted to have his own business right after college03:41 The challenges people have managing relationships and how to overcome them11:02 Where Blinx comes to solving a particular problem in SaaS and more19:17 How a podcast is an underutilized tool and how it ties in with product-led growth23:24 How to connect with Fred and know more about BlinxQUOTES04:08 "It's really hard to manage a lot of relationships in scale, and data silos, and with the rise of automation. A lot of the generic stuff and tools, bots, it seemed to be really painful for people to manage that human-to-human relationship at scale, really be efficient and contextual."06:01 "People want to experience some kind of value before they make a commitment. And I think that's the whole basis of product-led growth, and it changes how sales approach, the funnel approach, the strategy. And I think that's super interesting."16:08 "There's a shift from generic automation, from generic personalization, to be contextual, and that's the role of sales in a product-led motion to is to understand the user, understand the user's intent and try to work alongside them."17:37 "If you wanna win bigger deals, right? If you want to build relationships with higher-value targets, yes, you've got to go deep, you've got to get more personalized, you've got to get more relevant, you've got to spend more time crafting your message, you gotta have good pieces of information and reach out in a meaningful way leading with value."19:57 "You deliver some kind of value, whether it's through your product, marketing content, through a podcast or whatever. And then the sales rep engages at some point in the funnel when there are enough signals that indicate to a potential to close or expand."Learn more about Fred in the links below:LinkedIn - https://ca.linkedin.com/in/fred-melanson-bliinxWebsite - https://www.bliinx.com/Podcast - https://podcasts.apple.com/ca/podcast/value-first-the-product-led-sales-podcast/id1586695683If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.