The birth of social media spurned an exciting rise of digital communities in the early 2000s. But now the medium has become a frenetic networking pool exhausted of genuine empathy and belonging on major platforms.

So how can financial brands bring their members together in a real community?  

To Penny Power, Co-Owner Director of Business is Personal, the answer is obvious — banks and credit unions can build a community by solving its citizen’s pains.

In this episode of our Exponential Insights series, Penny shares how her tech background shaped her mission to coach business leaders on the necessity of community for disconnected people.

Join us as we discuss:

- Empathy and collaborating to achieve results through community (6:42)
- Why financial leaders struggle to build communities (22:24)
- Gaining ownership through the power of citizenship (37:34)

Check out these resources we mentioned during the podcast:

- penny@pennypower.co.uk
- Penny Power
- Business is Personal

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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