27) #ByTheBook: A Digital Experience: Marketing to People in the Age of AI

9) #ByTheBook: Ask 3 Questions, Generate 10x Digital Growth: What if you could generate 10x more loans and deposits by asking 3 questions? (Caveat: They’re hard questions about fear and uncertainty.) You’d still give it a try, right? Especially in the post-COVID-19 world, insights from Banking on Digital Growth... by Banking on Digital Growth

17 min listen

8) #ExponentialInsights: How Can Financial Brands Help Community Businesses w/ Seth Siegel-Gardner: A life in hospitality prepared my guest, Seth Siegel-Gardner (https://twitter.com/sethsiegel?lang=en) Chef and Owner of Para Llevar, for a creative life where thinking on your feet in a chaotic environment is a valuable asset. In a post-Covid 19 worl... by Banking on Digital Growth

27 min listen

2) #ExponentialInsights: Forget IQ or EQ. What’s Your Adaptability Quotient? w/ Jim Marous: Has anyone ever pushed you into a cold lake you were too scared to jump into? Once you get over the initial shock, you find yourself happy to be in the water. Well, COVID-19 has pushed people into new financial waters — and they’re already getting ove... by Banking on Digital Growth

46 min listen

18) #ByTheBook: Lessons from a Digitally-Disrupted Music Industry: Some of you are old enough to remember CDs, right? You know, those $15 frisbees we used to get music on? Well, your financial brand can learn a lot from their decline. In today’s By the Book episode, I take a look at the 3 Ds of digital disruption and... by Banking on Digital Growth

28 min listen

17) #ExponentialInsights: Why You Need to Double Down on Content Now w/ Michael Bertini: There’s a lot of unease about marketing in the COVID-19 world. But there really shouldn’t be. Content is king. It always has been. And your financial brand should be doubling down on it right now. To find out how, I invited Michael Bertini (https://... by Banking on Digital Growth

35 min listen

5) #ExponentialInsights: How Will Banking Adjust to Life After Covid-19? w/ Brett King: In today’s episode, I talked to Founder and Executive Chairman of Moven (https://www.linkedin.com/company/moven/), Brett King (https://www.linkedin.com/in/brettking), to discuss the evolving role of AI in finance as the world is impacted by pandemic. ... by Banking on Digital Growth

33 min listen

1) #InsideDigitalGrowth: Digital Growth: What it is & Why it Matters More Than Ever: Today, I’m going to answer a simple question: What is digital growth? Only, I’ve answered this question before, in another version of this podcast. A version recorded before COVID-19. I’m James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of D... by Banking on Digital Growth

19 min listen

25) #InsideDigitalGrowth: How to Demystify Your Data: We keep talking about data in marketing. But we don't really do anything with it because we have more of it than we can handle. How do we demystify the data? On this Silver Jubilee episode of the Banking on Digital podcast, host James Robert Lay (htt... by Banking on Digital Growth

28 min listen

3) #ByTheBook: Does the World Really Need Another Book?: In 2010, Google calculated the number of books ever published to be an impressive 130M. So, the question is: Does the world really need another book? Specifically, does it need another marketing book? It’s a question I grappled with while writing m... by Banking on Digital Growth

14 min listen

16) #InsideDigitalGrowth: No More Vanity Metrics. Here’s How to Track Conversion: Do you know when and where your leads are converting? If you don’t, it’s like you’re flying blind. And when you fly blind, sooner or later, you’re going to crash. But, don’t worry, there’s a way to light the path ahead. On today’s Digital Growth Serie... by Banking on Digital Growth

29 min listen

23) #ExponentialInsights: Why Chaotic Times Call for Human-Centered Design w/ Anne Legg: It’s hard to ignore the fact that we’re sliding into a recession. And your financial brand’s members will be impacted. How can you help in the midst of unprecedented times? In today’s episode, Anne Legg (https://www.linkedin.com/in/anne-legg), Founde... by Banking on Digital Growth

36 min listen

15) #ByTheBook: Why Banking On Digital Growth Is a Manifesto: Since my book came out, I keep hearing the same question. Why call it a manifesto? A manifesto is a public declaration of intent… And I intend to transform financial brands’ strategic marketing everywhere. In this episode, I explain: -Why I chose to... by Banking on Digital Growth

21 min listen

4) #InsideDigitalGrowth: Covid-19: How to Move Forward With Courage and Confidence: What can we do moving forward to effectively break free from the confusion and chaos of the Covid-19 crisis? How can financial brands move forward and guide people in the communities they serve with confidence in this brave new world? In this episode... by Banking on Digital Growth

26 min listen

0) Why You Should Listen to Banking on Digital Growth (& Not My College Punk Band): The financial industry is rapidly changing and the traditional growth models no longer work. Consumers make purchasing decisions before ever walking into a physical branch — if they even do at all. The competition is changing, too. Mobile banking a... by Banking on Digital Growth

9 min listen

27) #ByTheBook: A Digital Experience: Marketing to People in the Age of AI: We're living in the midst of the fourth industrial revolution, The Age of AI. In this age, we'll see a massive shift towards one-to-one messaging. The financial brands that excel will be the ones that can communicate at scale through a one-to-one persp... by Banking on Digital Growth

28 min listen

20) #ExponentialInsights: The Great Pause: Why Now Is the Time for Transformation w/ Samantha Paxson: The pandemic has given us a chance we never get in this fast-paced world. “The Great Pause” A once-in-a-lifetime chance to stop and assess what we’re doing. Samantha Paxson (https://www.linkedin.com/in/samanthapaxson), Executive Vice President/Chief... by Banking on Digital Growth

31 min listen

22) #InsideDigitalGrowth: Every Digital Growth Marathon Starts with These 3 Steps: As someone who has tried to run a marathon without training… Believe me when I say, it’s not going to work. Your digital growth journey is like a marathon and you need to prepare. And it starts with 3 steps. In the latest episode, I field a quest... by Banking on Digital Growth

23 min listen

6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution: 87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. (https://news.northwesternmutual.com/2018-06-12-New-Research-Money-Is-The-Leading-Source-Of-Happiness-An... by Banking on Digital Growth

17 min listen

26) #ExponentialInsights: Adapting to Hard, Fast Change w/ Dr. Benjamin Hardy: You can't predict the future. But as Warren Buffett said, "Twenty years from now, everything's gonna be better than it has ever been." In times like these, how do we adapt to hard, fast change in a way that creates a positive future for ourselves and o... by Banking on Digital Growth

36 min listen

11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach: Financial brands tend to try to appeal to logic in their marketing. I get it, money is a huge practical concern, so it makes sense. But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more a... by Banking on Digital Growth

32 min listen

39) #ByTheBook: This One Word Determines Where People Buy Financial Products: Can I trust you? That's the question your customers and prospective customers are asking. And you can't answer their question with a broadcast marketing strategy focused on commoditized products. Instead, you have to use the fundamentals of neuroscie... by Banking on Digital Growth

19 min listen

13) #InsideDigitalGrowth: High-Pressure Marketing & Sales Strategies Simply Don’t Pay: This week, I’m fielding a question from Jesse in Ohio… But I’m sure many of you have the same question: “What’s the best way to market in uncertain times when it doesn’t feel right to do a hard push for our products?” Well, if you are wondering the sam... by Banking on Digital Growth

26 min listen

44) #ExponentialInsights: The Role of Images in Financial Brand Storytelling w/ Andy Janning: The first two questions we ask a prospective customer are: Do you feel like you can trust this institution? How does what you're looking at on the website make you feel? Financial brands that use stock photography almost inevitably raise a red flag... by Banking on Digital Growth

41 min listen

19) #InsideDigitalGrowth: The 4 Fears Stopping Your Team’s Digital Growth: You’ve seen the value of digital growth… But maybe your team hasn’t. How can you convince them? That’s the question I’m answering for Cynthia, a digital marketing manager from Wisconsin, in this episode of Inside Digital Growth. In the episode, I expl... by Banking on Digital Growth

31 min listen

29) #ExponentialInsights: Using Your Brain to Cope With Change w/ Melina Palmer: This is your brain on change. And it's not pretty. Our brains love the status quo. During COVID, however, there's no more status quo. Banks and credit unions are forced to shift into digital offerings and electronic notaries. Staff members are working... by Banking on Digital Growth

37 min listen

40) #InsideDigitalGrowth: How Effective Are Focus Groups in Digital Marketing Strategy?: One in three Americans loses sleep over financial problems, but they're too embarrassed to talk about it. Yet when financial brands want to know what their customers think, what do they do? Ask them to talk about it. This approach cannot work. In this... by Banking on Digital Growth

31 min listen

10) #InsideDigitalGrowth: Face-to-Face Communication in a Socially-Distant Digital Age: It’s well past time to merge digital and human experiences. I’ve been saying it for years, but social distancing proved it. It proved how, too. Face-to-face interactions through video. On the latest episode of Banking on Digital Growth, I cover why f... by Banking on Digital Growth

31 min listen

24) #ByTheBook: Don’t Let Your Financial Brand Succumb to Digital Darwinism: When it comes to digital transformation… If you’re stuck in the past, you’re going to get left behind. It’s survival of the fittest for financial brands. In this episode of the By the Book series, I’m covering Digital Darwinism and what it takes... by Banking on Digital Growth

23 min listen

7) #InsideDigitalGrowth: 3 Ways to Help Guide Customers Through Their Post- Covid Financial Struggle: These are challenging times for all of us. Unemployment numbers are devastating. Your account holders’ finances very well may be affected, as they struggle to adapt to a Post-Covid world. People are going to remember how you treat them during this ti... by Banking on Digital Growth

33 min listen

14) #ExponentialInsights: The 3 Steps You Must Take to Prepare for the Future of Work w/ Jon Ogden: Not too long ago ATMs were poised to end bank teller jobs… But they ended up creating more. With a history of failed predictions like this, how do you prepare for the ever-changing future of work? In this episode, I catch up with Jon Ogden (https://w... by Banking on Digital Growth

35 min listen

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27) #ByTheBook: A Digital Experience: Marketing to People in the Age of AI

27) #ByTheBook: A Digital Experience: Marketing to People in the Age of AI

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