Is your financial brand stuck in the present moment? Too afraid of risk? Of loss? If you don’t think strategically about your future… You’ll get left in the past.  In the latest By the Book episode, I explain how the natural risk-aversion of financial brands prevents actually becomes a liability in the future.  You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.