33 min listen
84) #ExponentialInsights: Financial Brands: Why the Children Are Your Future
84) #ExponentialInsights: Financial Brands: Why the Children Are Your Future
ratings:
Length:
45 minutes
Released:
Apr 19, 2021
Format:
Podcast episode
Description
The children are our future. It’s a horrible cliche, I know.
But if your financial brand doesn’t successfully engage the youth…
You don’t have a future.
In the latest episode, I catch up with John Lanza, The Money Mammals Kids' Club and Shari Storm, CEO of Category 6 Consulting, and learn why the often-overlooked youth demographic is the key to future success for any financial brand.
We discuss:
- How parents (especially moms) shape their children’s financial habits
- Why the youth of today have different brand expectations
- The value of focus groups
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
But if your financial brand doesn’t successfully engage the youth…
You don’t have a future.
In the latest episode, I catch up with John Lanza, The Money Mammals Kids' Club and Shari Storm, CEO of Category 6 Consulting, and learn why the often-overlooked youth demographic is the key to future success for any financial brand.
We discuss:
- How parents (especially moms) shape their children’s financial habits
- Why the youth of today have different brand expectations
- The value of focus groups
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Apr 19, 2021
Format:
Podcast episode
Titles in the series (100)
5) #ExponentialInsights: How Will Banking Adjust to Life After Covid-19? w/ Brett King: In today’s episode, I talked to Founder and Executive Chairman of Moven (https://www.linkedin.com/company/moven/), Brett King (https://www.linkedin.com/in/brettking), to discuss the evolving role of AI in finance as the world is impacted by pandemic. ... by Banking on Digital Growth