17 min listen
141) #ClarityCalls: Why Cost of Acquisition Per Loan Is the Most Critical Metric
141) #ClarityCalls: Why Cost of Acquisition Per Loan Is the Most Critical Metric
ratings:
Length:
21 minutes
Released:
Nov 9, 2021
Format:
Podcast episode
Description
How does your financial brand measure cost per acquisition?
If it isn’t per funded loan…
Well, it’s not telling you what you need to know.
In this Clarity Calls episode, I discuss why with Carlo Cardilli, CEO at Alpharank, an organization helping financial brands remove the unnecessary friction driving their would-be customers away.
We cover:
- Why measuring per funded loan is the only true way to gain insights into your marketing costs
- The easily-avoidable friction driving customers away from financial brands
- Why compliance isn’t an excuse for poor customer experience
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
If it isn’t per funded loan…
Well, it’s not telling you what you need to know.
In this Clarity Calls episode, I discuss why with Carlo Cardilli, CEO at Alpharank, an organization helping financial brands remove the unnecessary friction driving their would-be customers away.
We cover:
- Why measuring per funded loan is the only true way to gain insights into your marketing costs
- The easily-avoidable friction driving customers away from financial brands
- Why compliance isn’t an excuse for poor customer experience
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
Released:
Nov 9, 2021
Format:
Podcast episode
Titles in the series (100)
6) #ByTheBook: Financial Stress in the Fourth Industrial Revolution: 87% of Americans reported experiencing "high" or "moderate" levels of anxiety in connection to money in a survey conducted by Northwestern Mutual. (https://news.northwesternmutual.com/2018-06-12-New-Research-Money-Is-The-Leading-Source-Of-Happiness-An... by Banking on Digital Growth