When we learn to drive, why do we steer towards what we want to avoid?
It’s called target fixation — you need to look where you’re going to travel.
The same applies to digital transformation.
That’s one of the insights Jeffery Kendall, Chairman & CEO at NYMBUS, learned in his ongoing mission to help financial brands and to delight members and customers with best-in-class digital banking solutions.
In this episode, we discuss:

- Why the market rewards solutions to hard problems, not easy ones
- Target fixation and keeping your eye on the road ahead
- Market segmentation and why most financial institutions get it wrong
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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