Sean catches up with Joe Gottfried, Manager – Digital Media Sales for Maple Leaf Sports & Entertainment on the latest podcast.  On this podcast you'll learn about: Why less partners that do more is better Key rules MLSE partners must follow for digital campaigns What partners are looking for in successful campaigns How important building trust between digital & commercial Why the digital sponsorships needs process for success How to solve the “square peg-round houle” problem when you think a sponsor doesn't quite fit How will sponsor campaigns be affected by Facebook Brand guidelines Why education was important early and remains important as the landscape changes https://sportsgeekhq.com/podcast/joe-gottfried-mlse/