57 min listen
Making Direct Social Media Connections with Customers
FromMarketing Trends
ratings:
Length:
36 minutes
Released:
Jan 25, 2023
Format:
Podcast episode
Description
For many companies, social media is a promotional or research tool, and is typically given to young team members to handle. But considering social often represents a customer’s first touchpoint for brand awareness, recognition, and sentiment, it deserves a more prominent place in the workflow. Hear Shiraz Siddiqui, former Global Social Lead at Twitter, explain how authentic social media engagement can produce invaluable insights for any consumer marketing team.Tune in to learn:Perspectives on changing consumer behaviors (4:14)Doing more with less through social media (12:10)The importance of authenticity in social marketing (26:08)What metrics marketing leaders should be monitoring (29:19)Mentions:5:26 Google / Google Plus5:46 Vine7:37 Wendy’s13:51 Tweet it into existence22:57 Google Glass23:52 CES24:19 Pokemon Go35:04 Campbell Soup Company EpisodeMarketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments
Released:
Jan 25, 2023
Format:
Podcast episode
Titles in the series (100)
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