Pest control marketing and branding can be very generic, bland, and forgettable for the most part. Many in the business don’t consider how important it is to visually communicate what your brand stands for and how you serve the wider community. Building your brand not only involves creating awareness but also rolling out marketing initiatives that are relevant, useful, entertaining, and memorable.That’s what motivated Crystal Williams to get into marketing for pest control businesses in the first place - to inject some “zestiness” into the brands of her customers and help them stand out in a crowded market.Crystal joins us on this episode of Pest in Class to share how Lemon Seed Marketing helps service-based businesses flourish and generate great results through differentiated marketing.Join us as we discuss:[13:48]: Tips for rebranding and how business owners can tell their stories[20:59]: Logo vs. mascot: Which one should companies use and the benefits of each[28:57]: How pest control businesses should leverage social media[37:13]: Advice on how business owners can start creating contentCheck out these resources we mentioned during the podcast:Lemon Seed MarketingFrom the Yellow Chair PodcastSpot On Pest ControlField RoutesSpot On's JingleYou can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.