How does a pest control business keep the cash flowing and employees paid and retained during the slow winter months? Host Dr. Christopher Fasano sits down with Scott Young, president of Certified Lights, to discuss how he successfully added holiday lighting services to his pest control business and eventually evolved from Certified Pest to Certified Lights. The two discuss the original company’s expansion into new branches, their sale to a larger pest control company, and evolution over the years into Certified Lights. You’ll learn how Young added holiday lighting services to his pest control business after getting tired of laying people off during slow times only to struggle with hiring later. You’ll also see how that change led to unprecedented growth, and how it eventually led to the creation of a new business focused on training others to do the same. In this Field Famous episode, Scott Young and host Dr. Christopher Fasano discuss:6:28 From $400K to $2 million in five years and the evolution of Certified Pest11:13 The next phase and pivoting to include holiday lighting services15:03 How to expand into holiday lighting: training, margins, expenses, and more17:06 Labor retention and growth during slow times, including the great recession 20:53 The Certified training opportunity 24:25 Lease vs. sell model by the numbers29:20 The Certified Lights process and support model35:10 Growing to sell and what buyers look for Useful links from this week’s show:Certified Lights trainingCertified Lights websiteCertified Lights Facebook communityPrevious episodes at BeFieldFamous.comFieldRoutes.com