Brian Starnes embraces automation. But the co-founder and CEO of Pest SOS isn't all-automation, all-the-time. "Where connection is necessary, that's where you've got to be able to hone in on your people and keep that there," he tells Field Famous host Dr. Christopher Fasano. "That is what people want to buy." Starnes, whose company provides phone sales, customer service, scheduling, and billings and collections support for pest control businesses, joins Fasano to discuss: 1:17 His journey that includes work in construction management and banking and hisleadership of seven pest control companies in different states.11:17 Finding his "swim lane" in pest control.18:35 The evolution of Pest SOS to "yes" after more than two years of "no."22:27 How to best serve customers and find employees to carry out the mission.30:17 How Pest SOS works.33:50 The Field Famous Rapid-Fire Finish.Useful linksPest-SOS.comBeFieldFamous.comFieldFamous.com