Having a board-certified entomologist on the staff of your pest control business isn't as far-fetched of an idea as you might think. Most certainly, the training that one can provide is something no business should go without.In this episode, Chelle Hartzer of 360 Pest Consulting gives us an inside look at how pests think and act to infiltrate homes and food storage areas and how to stay a step ahead of them. And a bonus: You'll learn why Grandma had to sift her flour.In this Field Famous episode, Hartzer and Field Famous host Dr. Christopher Fasano discuss:1:30 The "series of happy accidents" that led Hartzer to becoming an entomologist5:05 How she works with pest control companies 7:25 Trends in treatment, including the impact COVID-19 and climate change have made on pests11:02 The reasons that pest control businesses demonstrate such greater value over do-it-yourself efforts17:14 Cockroaches: "What's with those little things?" And what bedbugs really want (Hint: It's not the bed)24:45 Technology advancements that can aid pest control businesses26:57 How a board-certified entomologist can assist pest control technicians32:20 Strategies that your pest control business can implementUseful links from this week's episodeChelleHartzer.comChelle Hartzer on LinkedInPrevious episodes at BeFieldFamous.comFieldRoutes.com