Pest control operations can be a sticky business without the proper tools in place. Critical elements like routing, tech training, and customer data management can turn into critical issues if leaders don’t have processes in place to keep track of it all.That’s why the first thing Zeus Martinez did after becoming the COO of Newtown Termite & Pest Control was to get away from pen and paper and implement software that would help scale the business.Zeus joins us for our first episode of Pest in Class to share how Newtown has grown nearly 400% in three years by integrating new systems around a customer-centric culture. Join us as we discuss:[6:23] How problems scale with your company when left unaddressed[12:35] Why data is one of your most important customer assets[17:31] Leaving a lasting positive impact on customers[27:12] Marketing and practical examples of community outreachCheck out these resources we mentioned during the podcast:FieldRoutesYou can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.