Trent and Amanda Ragar didn’t initially choose to get into pest control service. But in making the transition to a new industry after years in the green with northwest Arkansas lawn care customers, Amanda Ragar knew right away what had to happen: “We needed to hire people that were smarter than us,” she says. Closing the knowledge gap has opened Natural State Pest Control for growth.  In this Field Famous episode, Ragar and host Dr. Christopher Fasano discuss: 2:56 From Scott’s Lawn Service to Natural State Pest Control12:57 Keeping the bottom line merry and bright15:28 ‘Wow, that’s a lot spent on marketing’22:36 Pest control service: Need, not luxury28:07 Ways to take the step from mom-and-pop34:24 Building culture for your team and giving back to the communityUseful links from this week's episodeNaturalStatePestControl.comBeFieldFamous.comFieldRoutes.com