In a noisy world where people are bombarded with marketing messages all day long and where most of the products have the same or similar features, your brand messaging matters more than ever.

Most businesses put a lot of thought into their product or service but don't give nearly as much attention to their brand messaging. 

Your brand messaging is what sets you apart from the competition and tells customers why they should pick you over anyone else. 

Your brand messaging is what will make people remember you and it's what will help you build a loyal customer base.

To talk about the importance of brand messaging, product messaging, and how to create messaging that works, in this episode of the Funky Marketing Show, we're joined by expert copywriter and brand messaging strategist Diane Wiredu.

Diane is the founder of Lion Words, a brand messaging and copywriting agency that helps businesses clarify their message and connect with their ideal customers.

Diane has worked with businesses of all sizes, from solopreneurs to Fortune 500 companies, and she's here to share her expertise with us.

Here's an overview of what we went through:
0:00 - Intro
2:20 - Diane introduces herself and tells us why she does what she does
3:35 - There aren’t many people who can do a great job
5:15 - What happens when companies realize that growth needs to happen
8:51 - To nail product messaging, you need to nail brand messaging first
12:27 - Positioning on the market is only one part of the equation
13:50 - How do you approach creating a messaging hierarchy
18:07 - How to navigate branding with multiple audiences
24:15 - Here’s how to get leaders on board
31:51 - Don’t look for a swimming pool, look for a paddling pool
37:14 - Developing a product with no market for it
39:32 - Can demand be created without massaging?
41:17 - You can’t create demand if it doesn’t exist
42:50 - Is demand gen equal to advertising?
45:00 - Simplifying things to help the customers
45:56 - Outro

Connect with Diane:
https://www.linkedin.com/in/dianewiredu/
http://lionwords.com/

Enjoy!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:
Anchor: https://anchor.fm/funky-marketing
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

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Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer a free 30-minute consultation! Let’s talk and see how we can make your business GROW!


#brand #messaging #b2bmarketing #copywriting #differentiation #funkymarketing