Nemanja had a chance to sit down with Andrei Zinkevich, co-founder of Fullfunnel.io. His team and he help B2B Tech companies generate demand and land enterprise sales-qualified opportunities with full-funnel account-based marketing operations.

They talked about account-based marketing, B2B marketing strategy, sales enablement, nurturing strategic accounts, etc. Nemanja asked Andrei lots of questions he wanted to know the answer to, so they talked about things like:

- What does it mean for the marketing team if the sales team is aware of the company and what they're doing? Does it change the role of marketing?

- If you don’t have marketing and sales alignment and don’t audit how your sales team works, will you actually waste your marketing budget? What if you rank for your keywords on Google, if you have the best sales copy and highly-performed ads? Is that changing something?

- What can you do, as an SMB, instead of copying giants? 

- One of the most common mistakes that are killing SaaS MRR is focusing their marketing on the segment that doesn't generate core revenue.

- Who should create demand in the company? What’s the sales role? 

- Do webinars still work? How to get results out of them?

We talked about these topics and more. 

Subscribe and turn on the notifications to get information about the new episodes, but also make sure to check out more of what Andrei does.

Here are some useful links:

https://www.linkedin.com/in/azinkevich/
https://twitter.com/AZinkevich
https://fullfunnel.io/abm-campaign/
https://fullfunnel.io/ideal-customer-profile
https://fullfunnel.io/sales-funnel/
https://www.roiplan.io/