Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.  It is organized by Funky Marketing. 
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.   
This episode is a part of the Funky Marketing Top Vices awards, and Gaetano DiNardi is one of those voices.   
Gaetano began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. It was his dream to produce gold records for the biggest artists in the world.  He spent 5 years as a full-time music producer & songwriter in New York and worked with artists like Fat Joe, Shaggy, and Ryan Leslie. 
He loved it (and hated it) at the same time.  
The grind was brutal but gifted him with a unique competitive advantage in the business world.  He realized that musicians & B2B companies have the exact same problems.  
- Cutting through the noise.
- Building a trusted brand.
- Developing an engaged audience.
- Competing against the industry giants.
- Converting leads into paying customers.
- Transforming new customers into loyalists.  He faced these challenges as a music producer trying to grow my brand.  And without knowing it, he became a self-taught digital marketer.  Literally, he fell ass backwards into SEO by blogging about his perils in the music industry. 
Eventually, his blog earned hundreds of thousands of views. His articles were earning free organic traffic because they ranked highly in Google.  He built transferable skills and landed his first "real job" at an SEO company. 
The rest was history.  
In his first month of doing professional-level SEO, he was working with clients like Major League Baseball, Trojan Condoms and First Response Pregnancy Testing Kits.  Just imagine, going from music production to doing marketing for condoms and the female anatomy!  
His background as a musician combined with my technical marketing acumen creates a unique hybrid of creative & analytical skills - this is the secret sauce that sets him apart from the rest.  He has earned results for VC backed startups, popular eCommerce brands, and Fortune 500 behemoths.  
Today, he's responsible for Demand Generation Marketing at Nextiva, a leader in Cloud Communications.  His core specialty is Full-Funnel Demand Gen, with a focus on new customer acquisition via channels like SEO/SEM, Conversion Rate Optimization, Marketing Automation.  
Find more info about Gaetano and what does he do using the links: 
https://officialgaetano.com/about/
https://www.linkedin.com/in/officialg/
https://www.nextiva.com/blog/what-is-a-virtual-phone-system.html 
Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/ 
Enjoy listening and send us feedback!