24 min listen
195: Why The Cause Marketing Forum is Rebranding to Engage for Good
195: Why The Cause Marketing Forum is Rebranding to Engage for Good
ratings:
Length:
33 minutes
Released:
Dec 20, 2016
Format:
Podcast episode
Description
Today on Cause Talk Radio, Megan and Joe talk to David Hessekiel, the founder and president of Cause Marketing Forum Inc., which recently changed its name to Engage for Good! This wide-ranging conversation includes the rebranding of the organization, the evolution of cause marketing and what we can look forward to in 2017.
On the Show, Megan, David and Joe discuss:
- Joe muses on a new illustrious title for David: "The Commodore of Cause Marketing."
- David's backstory: why did he start the Cause Marketing Forum?
- Why CMF is rebranding to Engage for Good.
- How cause marketing has evolved since the forum launched in 2003.
- How companies are becoming more cause-oriented instead of nonprofit-focused.
- Why companies will always need nonprofits.
- The history of the Halo Awards and how organizations can apply for a 2017 award.
- The future of cause. What will be the expectation of businesses when it comes to cause? How will the election impact cause marketing?
- When is the Engage for Good conference?
**Links & Notes**
- [Engage for Good](http://engageforgood.com/ "Engage for Good")
- [David Hessekiel on Twitter](https://twitter.com/DaveCause "David Hessekiel on Twitter")
- [Engage For Good on Twitter](https://twitter.com/engageforgood)
- [Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line](https://www.amazon.com/Good-Works-Marketing-Corporate-Initiatives/dp/1118206681/ref=tmm_hrd_swatch_0?qid=&sr=&tag=rashpixel_mwl-20&_encoding=UTF8)
- [Engage for Good Conference](http://engageforgood.com/conference/ "Engage for Good Conference")
- [Apply for a 2017 Halo Award](http://engageforgood.com/halo-awards/ "Apply for a 2017 Halo Award")
On the Show, Megan, David and Joe discuss:
- Joe muses on a new illustrious title for David: "The Commodore of Cause Marketing."
- David's backstory: why did he start the Cause Marketing Forum?
- Why CMF is rebranding to Engage for Good.
- How cause marketing has evolved since the forum launched in 2003.
- How companies are becoming more cause-oriented instead of nonprofit-focused.
- Why companies will always need nonprofits.
- The history of the Halo Awards and how organizations can apply for a 2017 award.
- The future of cause. What will be the expectation of businesses when it comes to cause? How will the election impact cause marketing?
- When is the Engage for Good conference?
**Links & Notes**
- [Engage for Good](http://engageforgood.com/ "Engage for Good")
- [David Hessekiel on Twitter](https://twitter.com/DaveCause "David Hessekiel on Twitter")
- [Engage For Good on Twitter](https://twitter.com/engageforgood)
- [Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line](https://www.amazon.com/Good-Works-Marketing-Corporate-Initiatives/dp/1118206681/ref=tmm_hrd_swatch_0?qid=&sr=&tag=rashpixel_mwl-20&_encoding=UTF8)
- [Engage for Good Conference](http://engageforgood.com/conference/ "Engage for Good Conference")
- [Apply for a 2017 Halo Award](http://engageforgood.com/halo-awards/ "Apply for a 2017 Halo Award")
Released:
Dec 20, 2016
Format:
Podcast episode
Titles in the series (100)
21: Tevolution Infuses Cause with Every Sip: Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities. by The Engage For Good Podcast with Alli Murphy