24 min listen
Empowerment Through Crafting With JOANN & On Our Sleeves
Empowerment Through Crafting With JOANN & On Our Sleeves
ratings:
Length:
35 minutes
Released:
May 30, 2023
Format:
Podcast episode
Description
As mental health awareness month comes to a close, we wanted to bring you an episode that ties together mental health and corporate social impact. This episode is also the first in our series on POS fundraising. JOANN, Nationwide Children’s Hospital and On Our Sleeves partnered for “Empowerment through Crafting,” a campaign set to inspire conversations about mental health through creativity. In today’s episode, EFG’s Alli Murphy is joined by JOANN’s Senior Corporate Communication Specialist, Samantha Booth, and Nationwide Children’s Hospital and On Our Sleeves’ Director of Social Impact and Corporate Philanthropy, Amanda Dove, to dive into this campaign. The partnership and craft projects they’ve co-created since 2021 are designed to help children express themselves while breaking down stigmas around mental health.In today’s episode, we’ll explore:
A behind-the-scenes look at “Empowerment through Crafting”
Advice for listeners looking to develop successful consumer-facing campaigns
How the partners ensure a mutually beneficial program
The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
How the gained employee buy-in
The 4 success pillars of their POS fundraising strategy
The importance of educating and listening to employees
This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.Links & Notes
Samantha Booth LinkedIn
Amanda Dove LinkedIn
JOANN Website
JOANN Corporate Giving
On Our Sleeve Website
On Our Sleeves LinkedIn
On Our Sleeves Instagram
On Our Sleeves Facebook
JOANN Facebook
JOANN Instagram
JOANN LinkedIn
Elevate Your Social Impact
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(01:52) - Introducing Amanda Dove and Samantha Booth
(05:36) - Overview of the Campaign
(07:47) - Key Factors for Growth
(10:36) - Facing Campaign Challenges
(15:02) - Crafting for Metal Illness
(18:00) - Ensuring the Partnership is Mutually Beneficial
(20:58) - Point of Sale
(24:02) - Employee Engagement Strategy
(28:28) - Guidance
(33:04) - Learn More
A behind-the-scenes look at “Empowerment through Crafting”
Advice for listeners looking to develop successful consumer-facing campaigns
How the partners ensure a mutually beneficial program
The key factors that contributed to raising half a million in year one and surpassing a million dollars in year two
How the gained employee buy-in
The 4 success pillars of their POS fundraising strategy
The importance of educating and listening to employees
This episode is brought to you by Nationwide Children’s Hospital and On Our Sleeves.Links & Notes
Samantha Booth LinkedIn
Amanda Dove LinkedIn
JOANN Website
JOANN Corporate Giving
On Our Sleeve Website
On Our Sleeves LinkedIn
On Our Sleeves Instagram
On Our Sleeves Facebook
JOANN Facebook
JOANN Instagram
JOANN LinkedIn
Elevate Your Social Impact
Sign up for Engage for Good's newsletter
Check out past podcast episodes
Access free resources
Check out our monthly webinars
Let Alli know what you think of the show!
(00:00) - Welcome to Engage for Good
(01:52) - Introducing Amanda Dove and Samantha Booth
(05:36) - Overview of the Campaign
(07:47) - Key Factors for Growth
(10:36) - Facing Campaign Challenges
(15:02) - Crafting for Metal Illness
(18:00) - Ensuring the Partnership is Mutually Beneficial
(20:58) - Point of Sale
(24:02) - Employee Engagement Strategy
(28:28) - Guidance
(33:04) - Learn More
Released:
May 30, 2023
Format:
Podcast episode
Titles in the series (100)
21: Tevolution Infuses Cause with Every Sip: Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities. by The Engage For Good Podcast with Alli Murphy