**This episode is brought to you by MuteSix, Daasity, and Honeycomb**   A new age eco-friendly performance brand - this is Zenkai Sports. In the first part of this feature, we have Doug Lynch, Co-Founder of Zenkai Sports, a twenty-first-century sustainable apparel brand. Doug completed his high school education and made a career in ice hockey. However, it was after retirement that he had to enter the workforce. During his athlete days, he learned soft skills like teamwork, time management, competitiveness, and so on, which helps him in business today. But instead of working for others, he wanted to own his destiny, so he was motivated to start Zenkai Sports. In part 1, we talk about: The support he got from his father; What is Zenkai Sports; His background from the sports side; What brought him to entrepreneurship; How soft skills help in business; Having sheer determination when facing adversity; Why the apparel industry; What his Dad taught him; How they evolved this brand; and so much more. Join Ramon Vela and Doug Lynch as they break down the inside story on The Story of a Brand. For more on Zenkai Sports, visit: https://zenkaisports.com/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story * This episode is also brought to you by Honeycomb Credit. With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business. Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way. Learn how to level up your customers today visit https://www.honeycombcredit.com/brand