My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology.

In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their paid, earned, and owned marketing campaigns. Sysomos, a market leader in social listening, acquired Expion in 2015. I spearheaded the repackaging of the combined platform to bring 3 new solutions to market, which was again acquired in 2018 by Meltwater.

From 2018 to 2021, the marketing of SaaS product lines generated 200% revenue growth. In 2021, Erica was recruited by Crayon's founder and CEO after their Series B round to transform the product and engineering organization to shift into a PLG motion.

Here's what we talked about:

00:00 - Intro
0:13 - Product value and go-to-market messaging in B2B
3:22 - Marketing strategies for B2B companies
8:06 - Product value and marketing messaging
14:56 - Building trust with clients through active listening and product value
19:51 - Marketing strategies and tactics
27:57 - Marketing strategies and content consumption preferences
32:09 - B2B marketing and understanding customer needs
39:18 - Startup advice, consulting, and future plans

Connect with Jessica: https://www.linkedin.com/in/erica-jenkins/

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

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