My guest today is Andrew Davies, CMO @ Paddle. Formerly @ Optimizely; Co-founder Idio (now Optimizely) (acquired 2019). Startup advisor and a person who helps companies scale their software business better, faster, and safer.

Here's what we talked about:
00:00 - Intro
06:56 - Merging two companies cultures, good or bad?
09:14 - How should companies think about going the market?
13:00 - Value insight over revenu
14:50 - Should founder outsource work or hire help
19:30 - The founder story and evolution as the company grows
23:17 - Strategic narrative frameworks
26:34 - Ideal customers
32:30 - Customer experience sets up better buyers journey
36:30 - Specific actions to tell the story and bulid brand
40:52 - Tactics of taking action into your own hands
48:37 - Outro

Connect with Andrew using these links:
https://www.linkedin.com/in/andjdavies/
https://space.paddle.com/
https://www.paddle.com/studios/features/we-sign-tomorrow-documentary
https://www.paddle.com/ai-launchpad

Got any questions for us?

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Website: https://www.funkymarketing.net/funky-marketing-show/
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