In this episode of the Funky Marketing Show Nemanja hosted Paul Cash, B2B strategist, storyteller, author, and Founder of Rooster Punk, who's on a personal mission to Humanize B2B Marketing.

He even wrote a book called Humanizing B2B: The new truth in marketing that will transform your brand and your sales. 

His life story is very interesting and eventful. He has made millions and lost millions, written 2 books, turned down a cheque for £19m for his first company (madness), developed the 13 stories framework, won over 30+ awards, co-founded the fastest growing marketing agency in the UK, fallen in love, been seconds from bankruptcy, fathered two awesome boys, been divorced twice and even after a thousand rounds of golf he has never come close to a hole in one. 

He's passionate about helping B2B brands to fulfill their potential and HATE it when lazy marketing gets in the way. He's driven by human understanding, creativity, narrative development, branding, storytelling, innovation, ABM, sales enablement, category design, disruption, and transformational growth. 

He has worked with companies such as HP, Microsoft, Cisco, Vodafone, Samsung, Oracle, Virgin Media, Colt, Amadeus, Symantec, Adobe, Canon, KPMG, TCS, Funding Circle, Make it Cheaper, Currencycloud, Crowdcube, Incopro, Sage Pay (Opayo) and many others.

Paul and Nemanja talked about things like
- Changes in B2B buying behaviors and the ways we can adopt them
- How to make an impact on the older generation of marketers
- Which factors contribute to the change of the marketing landscape
- Why emotional and humanized storytelling is the future of B2B marketing
- Doing stuff you shouldn't do will make your brand stand out

And more.

Subscribe to this channel to get notified when we drop the new episode and make sure to follow Paul. 
https://www.linkedin.com/in/paulcash/
www.roosterpunk.com

And buy his new book which I highly recommend: www.humanizingb2b.com
https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X