Tom Libelt is the guy you call when your online course is not selling. He is a host of The Smart Brand Marketing Show.

In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.”

In this episode, Tom shares his insights on how to market online courses easily to drive business growth. Insights he shares include:

How Tom got started with marketing online courses. The incident that triggered his journeyWhy would a B2B business consider launching an online courseTrends with B2B producing and marketing online coursesThe issue that Tom encounters most with businesses wanting to market their online course and how to change their mindsetHow to market online courses with Tom's proven frameworkHow to market online courses by niching down on your audience to get the offer rightWhat sort of results can businesses expect from marketing their coursesA counterintuitive approach to using metrics to ensure traction with your audienceThe real purpose of your sales page when marketing online coursesA mistake that most businesses make in their approach to marketing online coursesand much much more ...