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    978: From Marketing Mess to Brand Success, with Scott Miller

    978: From Marketing Mess to Brand Success, with Scott Miller

    FromSales Strategy & Enablement by Revenue.io

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    978: From Marketing Mess to Brand Success, with Scott Miller

    FromSales Strategy & Enablement by Revenue.io

    ratings:
    Length:
    44 minutes
    Released:
    Oct 5, 2021
    Format:
    Podcast episode

    Description

    Scott Miller is the Senior Advisor of Thought Leadership at FranklinCovey. He's also the host of the popular On Leadership podcast and author of several books including the one we're talking about today, From Marketing Mess to Brand Success. The book is framed as a series of 30 challenges - starting with why you need to be obsessively focused on the customer, which is a challenge for sellers because their sales processes typically are seller focused. Then Scott shares why marketing should be the least siloed organization in your company. Finally, we dig into why Scott believes that marketing should become the leader of business development

    Connect with Andy: LinkedIn

    Sponsored by:
    ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com
    Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com
    BombBomb | Build better business relationships with video messaging | BombBomb.com

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    Released:
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    Titles in the series (100)

    The world's most candid, inspiring sales podcast. With millions of downloads and 1,000+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 3x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career. Powered by Revenue.io: the revenue acceleration platform that helps businesses scale growth through AI. Visit revenue.io/andy for exclusive Sales Enablement content. (Formerly the "Accelerate! with Andy Paul" sales podcast.)