32 min listen
971: Why B2B Buyers' Don't Like Being Sold To, with Peter Strohkorb
971: Why B2B Buyers' Don't Like Being Sold To, with Peter Strohkorb
ratings:
Length:
44 minutes
Released:
Sep 17, 2021
Format:
Podcast episode
Description
Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I talk about why he believes that modern B2B buyers don’t like being sold to any longer. And why B2B buyers' tolerance for cold solicitations is completely gone. We dive into why buyers, rather than being ambushed, now want to be educated, guided and advised by someone they perceive as a subject matter expert to help them make informed purchasing decisions. We dig into how sellers need to adjust their selling process to reflect their buyers' buying process. Then Peter and I dive into the 10 steps in his Smarketing Buyer Focused Sales Funnel.
Connect with Andy: LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com
Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Connect with Andy: LinkedIn
Sponsored by:
ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com
Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com
Explore the ringDNA Podcast Universe:
Sales Enablement Podcast
Selling with Purpose Podcast
RevOps Podcast
Released:
Sep 17, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 19: Why Aren't There More Women in Sales? w/ Lori Richardson: In this episode, Lori Richardson (the founder and CEO of Score More Sales, a sales training firm, and President of Women Sales Pros) shares her own journey as a single mother through the ranks of the sales profession, overcoming the numerous obstacles placed in her way to become the founder and CEO of her own sales training company. by Sales Strategy & Enablement by Revenue.io