Sangram Vajre is the co-founder of Terminus and he is the co-author (along with Bryan Brown) of a new book titled: MOVE: The 4-Question Go-To-Market Framework. Today we discuss the problems caused by an ineffective GTM. We dive into what GTM means: a transformational process for accelerating your path to market with high-performing revenue teams (marketing, sales, and customer success) delivering a connected customer experience where every touchpoint reinforces the brand, values, and vision of your company. Or more simply it's your go-to-market process that connects your company strategy to your customer outcomes. We explore why you need a clear go-to-market process to ensure that your company continues to deliver the promise of your vision to both employees and customers. And we dig into how you can implement a framework for your GTM strategy by answering just four questions.

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