Lomit Patel is the Vice President of Growth at IMVU, and he’s also the author of the new book, Lean AI, which is part of Eric Ries' "The Lean Startup" series. On this episode of Marketing Trends, Lomit joins us to share his experiences using AI to create more efficiency on his growth and marketing teams, and why he thinks now was the right time to write this book to help other young businesses see the power of AI.  3 Takeaways: Using AI to gather data allows creative teams to interpret and build off of it  By implementing computers and AI, you can increase efficiency and reduce costs Lean AI is a way for start-ups to reduce the risk for potential VCs and investors --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.