Anantha Narasimhan is Program Director of Global Marketing for Unified Governance & Integration at IBM. Throughout his career in sales, analytics, and marketing at leading technology companies, he has learned the importance of horizontal and vertical alignment for success and the power of friendly competition. On this episode, Ananth describes his journey into marketing and the keys to his success at IBM, so far. He discusses the importance of team-building and generating momentum to achieve big wins. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.