Live from Dreamforce 2019, Marketing Trends had the opportunity to do a live recording with Sydney Sloan, CMO of SalesLoft, Keith Messick, CMO of Dialpad, and Nick King, VP CX Marketing at Cisco. ​On this episode of Marketing Trends, we get into marketing against competitors, how to think about branding, best practices for engaging with customers, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/2OlxqcK Keith’s LinkedIn: http://bit.ly/2GTSjYx Sydney’s LinkedIn: http://bit.ly/34orNjR Nick’s LinkedIn: http://bit.ly/2OoYU1m   3 Key Takeaways: - It’s easy to use similar marketing talk as your competitor. It’s harder to go a different path and standout. - Brand consistency is really understanding what your brand stands for and investing heavily in that. - Implementing your customer’s voice and promoting their problems and how they were solved is very valuable.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.