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AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs

AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs

FromDTC Podcast


AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs

FromDTC Podcast

ratings:
Length:
19 minutes
Released:
Dec 30, 2022
Format:
Podcast episode

Description

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind.
From DTC to you, Happy New Year - Cheers to a great 2023! On with the show
Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including:

Rising costs and click through rates (and why CTR increases mean worse audience targeting)
Why Scrappy Creative is still the undisputed king of performance growth
Why brands are using third party brands to increase their scale, and why some brands are spending the majority of their ad spend through them!)

Work with Pilothouse  ➝ https://pilothouse.co

Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
Dec 30, 2022
Format:
Podcast episode

Titles in the series (100)

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ?? ? directtoconsumer.co