Everyone knows the power of branding your company. Let me share with you an emerging concept of employer branding. Discover how you can use this to attract talented people to your company. Today’s guest is Mada Seghete, Co-founder & Managing Director at Branch Metrics. Inc Magazine ranked his company #365 on the 2021 Inc 5000 list. Branch Metrics is transforming how brands and users interact across digital platforms. Branch Metrics mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Mada gives you insights on employer branding and how you can use it to grow your company. Use the strategies to improve your employer branding to leverage the power of the concept. Get the show notes for Employer Branding is the Intentional Strategy that Align People with Mada Seghete with Branch Metrics Click to Tweet: Listening to a fantastic episode on Growth Think Tank featuring #MadaSeghete with your host @GeneHammett https://bit.ly/gttMadaSeghete   #EmployerBranding #GeneHammettPodcast #GHepisode860 #Inc2021 #gotomobilegrowthplatform Give Growth Think Tank a review on iTunes!