Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor, Co-Founder and CEO of Blueshift, AI has the power to help marketers scale their decisions and increase their influence, if leveraged correctly.   In this interview, Vijay talks about the best ways for marketers to utilize AI, why they should take a customer-centric rather than a channel-centric approach, and much more.   Links: Full Links, Quotes, & Notes: http://bit.ly/34A4kLO  LinkedIn: linkedin.com/in/vijaychittoor  Twitter: twitter.com/vijaycs42  Blueshift Website: blueshift.com/   3 Key Takeaways: - Marketers should take a customer-centric rather than a channel-centric approach to marketing. - AI enables marketers to take a customer-centric approach and to scale their decisions across channels and formats. - The most common mistake marketers make when it comes to AI is not focusing enough on collecting great data and integrating all the datasets they have.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.