46 min listen
Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin
FromMarketing Trends
Using Data, Analytics and The Customer Experience to Excel at Marketing with Juniper Networks CMO, Mike Marcellin
FromMarketing Trends
ratings:
Length:
44 minutes
Released:
Jan 24, 2020
Format:
Podcast episode
Description
Some people believe that it can be lonely to be a marketer in Silicon Valley — the land of product and technology and data and innovation. In that world, marketing can fall by the wayside or seen as an afterthought. But for Mike Marcellin, the CMO of Juniper Networks, Silicon Valley is a great place to be a marketer and somewhere where you can combine data and analytics to build a marketing strategy. He explains all of that and more on this episode of Marketing Trends. 3 Takeaways: Investing in data and analytics early on helped Mike build credibility Marketing is a blend of creativity and analytics Other CMOs are an important source of inspiration and idea-generation --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Jan 24, 2020
Format:
Podcast episode
Titles in the series (100)
Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage: With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every... by Marketing Trends