38 min listen
Navigating the Role of CMO, with Joe Chernov of Pendo
FromMarketing Trends
ratings:
Length:
56 minutes
Released:
Mar 18, 2020
Format:
Podcast episode
Description
As the new CMO at Pendo, Joe Chernov says that he “inherited something really special.” He joined us during his first week on the job to discuss everything he’s excited about both in the new role and going on at the company. He discussed the challenges facing marketers today and how to best set up the people you work with to be as successful as possible. 3 Takeaways: Building a bigger surface area of contact can help create a better relationship with the persona you’re targeting Marketers today are paying for the sins of marketers past CMOs have to distill for CEOs the distinction between the medium and the message and, regardless of medium, deliver a way to get a message or product to customers that will change their lives --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Mar 18, 2020
Format:
Podcast episode
Titles in the series (100)
Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce: Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can... by Marketing Trends