Edward Nevramount is a speaker and executive consultant with one mission — to help marketing teams grow their business. On this episode of Marketing Trends, the former CMO of General Assembly talks through a number of hot topics — most notably that personalization is only as hard as marketers make it out to be. He also explains why rebrands for known companies are never a good idea, and offers his three-step process for great marketing. 3 Takeaways: The most effective way to utilize personalization is simple:  ask the customer what they want, and then give them what they want Rebranding for the sake of rebranding is always the wrong decision. Companies that resonate with their customers and then try to reinvent themselves risk alienating their base The process of good marketing follows three steps: Search, scale and refine --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.