In the field of oil and gas, it’s actually quite rare for companies to have a CMO. NOV is an outlier in that area, and their CMO, David Reid, joins us on this episode of Marketing Trends. David explains why in the past marketing hasn’t been a focus for many oil and gas companies, and why he thinks it’s actually a critical role not just for his company, but for the industry as a whole. People don’t know about the incredible work and innovation being done in this industry, and David is on a mission to bring those activities to the forefront. He explains that and more, here.  3 Takeaways: As CMO, David is unique in the aspect that his company buys new entities almost monthly. Part of his role is incorporating and strategizing those new companies into their current business. Knowing the language of your base and company is incredibly important when it comes to being accepted. If you don’t understand the culture - or the box-  of the people you are working with, you risk the chance of being shut out. Knowing your employees, their strengths and weaknesses and then catering to those strengths and empowering them is incredibly important when building a sustainable workplace culture. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.