Alison Murdock is the founder and Chief Marketing Officer of Trusted CMO, a firm that helps companies fill in any marketing gaps they may have. Trusted CMO focuses on early-stage companies that have product-market fit, but require assistance actually getting to market. On this episode of Marketing Trends, Alison discusses some of the common themes she sees from companies looking to kick-start their marketing journey. Plus she dives into how virtual events are becoming more than just keynotes, and why it’s time for CMOs to understand what their real role is.  3 Takeaways: Marketing is a business strategy, and you need to treat it as a key part of growing your business There is no one-size-fits-all marketing strategy. Your strategy needs to embrace your product and your brand CMOs need to be cheerleaders for their company —part of their job is to bring good news --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.