46 min listen
Migrating from Omni Channel to the Multi-experience with Simon Harrison, SVP and CMO of Avaya
FromMarketing Trends
Migrating from Omni Channel to the Multi-experience with Simon Harrison, SVP and CMO of Avaya
FromMarketing Trends
ratings:
Length:
49 minutes
Released:
May 6, 2020
Format:
Podcast episode
Description
In January, Simon Harrison accepted his new role as Senior Vice President and Chief Marketing Officer at Avaya. Now, a few months into the new position, the world needs his company more than ever. On this episode of Marketing Trends, Simon sits down to discuss how Avaya is changing the way we experience and interact with our devices, how his company is helping others make decisions more efficiently, and why simply delighting a customer is never the path you want to pursue. 3 Key Takeaways The omnichannel experience isn’t doing enough to solve the problems of today. Multi-experience -which uses all the ways people interact - is where Avaya is focusing their energy. Aim for an effortless experience rather than just a delightful one In tough times you need to empower people and remove hierarchical processes, which allows you to move quicker --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
May 6, 2020
Format:
Podcast episode
Titles in the series (100)
Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage: With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every... by Marketing Trends